With a 37-year professional career and a Bachelor's degree in Advertising, he has 21 years of experience selling advertising media to AAA and AA corporations, major advertising agencies, and media buying companies. Over the past 16 years, he has held leadership roles in business sales coordination across various sectors, including print media, theme parks, new business development, digital marketing, outdoor advertising, and sponsorships.

He has directed sponsorship sales for musical theater, mobile amusement rides, musical groups, solo artists, foundations, radio, cable TV (as a pioneer), audiovisual production, and promotional import products for major global associations like PPAI. For 16 years, he has also worked as a consultant and advisor specializing in developing and commercializing AAA and AA sponsorship plans in the entertainment industry, with a strong focus on new business development.

Accustomed to working under pressure and meeting short-, medium-, and long-term goals for over 37 years, he has received specialized training in Digital Marketing (Madrid), Strategic and Creative Negotiation (Boston, Buenos Aires, Mexico City, and New York), Communication Excellence, Public Speaking, and Sales Strategies at prestigious institutions including Harvard University, Universidad de las Américas-Puebla, and UADE. He has also participated in numerous international sales summits and professional congresses alongside renowned experts such as Francisco Ingouville, McNeely Kroupensky, and Francisco Rodríguez Aguirre.